Last updated: 08/09/2025
Dice Dice Baby (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and store your information in line with the UK GDPR and the Data Protection Act 2018.
1. Who We Are
We are Dice Dice Baby, a board game shop based in Shipley, UK. If you have questions about this policy, you can contact us at:
📧 Email: manager@dicedicebabyshop.co.uk
📮 Address: 31 Briggate Shipley, BD17 7BP
2. What Data We Collect
We may collect the following personal data when you interact with our website or services:
- Identity Data: Name, username, or similar identifiers.
- Contact Data: Email address, phone number, billing/delivery address.
- Transaction Data: Purchases you make from us.
- Technical Data: IP address, browser type, operating system, and how you use our website.
- Marketing Data: Your communication preferences and interactions with our marketing messages.
3. How We Collect Your Data
We collect your data through:
- Direct interactions (placing an order, contacting us, signing up to our newsletter).
- Automated technologies (cookies and analytics tools when you browse our website).
- Third parties (e.g., payment processors like Square or PayPal).
4. How We Use Your Data
We only use your data where the law allows us to. This includes:
- Processing and delivering your orders.
- Managing payments and refunds.
- Communicating with you about your order or enquiry.
- Sending you marketing (only if you have consented).
- Improving our website and services.
- Meeting legal, tax, or accounting obligations.
5. Legal Basis for Processing
We process your data under the following lawful bases:
- Contract – when we need your data to fulfil an order.
- Consent – when you sign up for newsletters or marketing.
- Legal obligation – for tax and record-keeping.
- Legitimate interests – to improve our services and website.
6. Sharing Your Data
We never sell your personal data. We may share your data with trusted third parties, such as:
- Payment processors (e.g., Square, PayPal).
- Delivery and courier services.
- IT and website hosting providers.
All third parties are required to keep your data secure and use it only for the purpose we agree.
7. International Transfers
If any third-party service we use stores data outside the UK, we ensure that appropriate safeguards are in place (such as UK-approved data protection clauses).
8. Data Retention
We will only keep your personal data for as long as necessary, including:
- Orders and transactions: 6 years (for legal and tax reasons).
- Marketing data: Until you unsubscribe.
9. Your Rights
Under UK data protection law, you have the right to:
- Access the data we hold about you.
- Correct any inaccurate or incomplete data.
- Request deletion of your data (“right to be forgotten”).
- Restrict how we use your data.
- Object to certain uses of your data.
- Withdraw consent at any time (for marketing).
To exercise your rights, contact us at [Insert email].
10. Cookies
We use cookies to improve your browsing experience and understand how our site is used. You can control cookies through your browser settings. For more details, see our Cookie Policy.
11. Complaints
If you have concerns about how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO):
www.ico.org.uk
12. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date.